02 · The Operator
THREE VENTURES. ONE ACTIVE AGENCY. ONE CAPITAL HORIZON.
founder-operator across beauty, culture, and wellness.
Ciarra Pardo's portfolio moves across creative direction, live beauty and wellness experiences, and a founder-led health platform built for culture and community.
03 · The Portfolio
THREE VENTURES, ONE FOUNDER PERSPECTIVE.
the order matters.
The recommended order is Mi Ojo and Beauty Days first, then Peppers + Beli as the larger platform-to-residences opportunity.
MI OJOA 360 creative agency for music and culture clients, covering creative direction, styling, makeup, nail artists, production teams, and photographers.
ONE · Mi Ojo
MI OJO IS ALREADY WORKING.
my eye.
Mi Ojo should no longer read like a future concept. It is the active, revenue-generating 360 creative agency with service lines that can be explained even while the public website remains a launching-soon placeholder.
Mi Ojo is already active commercially; it is not a future concept.
Creative direction, styling, makeup, nail artists, production teams, and photographers.
The agency supports music and culture clients without needing a celebrity roster to prove the model.
The current website says launching soon, so this investor link has to explain the agency clearly.
@miojo.co
The eye becomes the system.
A creative agency for artists and culture clients, built around the full system of image-making, production, styling, and direction.
TWO · Beauty DaysThe festival
BEAUTY DAYS
beauty, health, and wellness.
An actual festival proof point: launched with LA Fashion Week, reached 25,000 attendees in year one, and can scale as a repeatable beauty, health, wellness, culture, and sponsor platform.
25,000 attendees
Festival Proof
Beauty Days launched with LA Fashion Week and became the clearest hard proof in the call: 25,000 attendees in year one.
LAFW launchYear One proofBeautyHealthWellness
BeautyDays scenario stackanimated model bars
Festival proof · platform flywheelconfirmed proof first
A credible LAFW entry point creates public proof.
Beauty, health, wellness, culture, and sponsor zones give the day shape.
Attendees, partners, and creators become an owned community surface.
The audience can feed Mi Ojo, Peppers + Beli, and future residences.
Actual festival traction.
Beauty Days launched with LA Fashion Week and reached 25,000 attendees in year one.
THREE · Peppers + Beli
START WITH TRUST. GROW INTO A PLACE.
editorial first, residences later.
Peppers + Beli begins as a health and wellness editorial brand, then grows toward The Residences: a world rooted in culture, community, hospitality, land, and care.
This is not a blog. It is the front door.
The first product is trust. The editorial platform gives Ciarra a place to publish the taste, rituals, recipes, wellness conversations, and expert network that eventually become commerce, gatherings, retreats, and The Residences.
Editorial, founder letters, interviews, recipes, rituals
Product picks, treatments, guides, seasonal drops
Suppers, salons, wellness programming, brand partners
Residences, retreats, hospitality, member moments
A values-led fund or community impact layer
PHASE ONE · FIRSTclick a phase
Editorial House
Start with a founder-led publishing engine: letters, health and wellness explainers, recipes, rituals, product picks, and expert-led conversations.
Founder lensBeauty + wellnessRecipes + ritualsExpert voices
07 · The Interlock
THE PORTFOLIO WORKS AS ONE SYSTEM.
more detail, same restraint.
Mi Ojo builds the creative language, Beauty Days gathers the community, and Peppers + Beli extends the wellness world into a longer-horizon residence vision.
Ciarra's tasteMi Ojo languageBeauty Days communityPeppers + Beli lived wellness
08 · Scenario Model
THE MODEL CAN SCALE WITH THE PORTFOLIO.
illustrative, not final guidance.
The verified story can sit beside a clearly labeled scenario model: category scale, revenue lanes, projection ranges, allocation, and channel mix for diligence review.
Directional category scale
Festivals + events scenario
Directional wellness scale
Travel + stays scenario
Across modeled categories
3-year scenariomodel example
| Y1 | Y2 | Y3 | |
|---|---|---|---|
| Revenue | $2.4M | $4.7M | $7.6M |
| Gross margin | 32% | 36% | 39% |
| Operating costs | $2.6M | $3.2M | $4.0M |
| EBITDA | –$1.3M | –$0.4M | +$0.8M |
| Team | 14 | 21 | 30 |
Revenue-generating agency
Year One attendees
Editorial to residences phases
Creative agency model
Scenario allocation
Peppers + Beli platform build$1.6M25%
Beauty Days production scenario$1.0M16%
Mi Ojo operations scenario$0.8M12%
Editorial + community layer$0.6M9%
Channel mix · year one
Founder-led organic28%Ciarra channels + press
Cultural partnerships16%Brands, creators, editorial
Paid performance12%Meta, TikTok, YouTube
Retail + distribution6%Grocers, hotels, boutiques
09 · Diligence Layer
THE PROOF STAYS EASY TO REVIEW.
verified story, clear next questions.
The final layer keeps the investor narrative inspectable: meeting proof, venture order, scenario model, and open questions in one clear review path.
PORTFOLIO PROOF · LIVE REVIEW
Selected commandhover or click
> proof.current_agency
Mi Ojo is the active agency. Beauty Days is the festival proof. Peppers + Beli starts editorial and grows into The Residences.
What this protects
Verified data stays the source of truth.
The motion can feel alive while keeping the story disciplined. The deck shows what is known, what is active, and how the team can keep refining the investor narrative.
source-backed narrativereview loopeditable materials
Source signalsDeck assetsVerified storyEditable linkInvestor materials
10 · The Invitation
LET'S BUILD TOGETHER.
For investor inquiries, reach Marissa Bowley, Project Manager.